It's run by Bryan Cohen. He's taught tens of thousands of authors how to use Amazon ads profitably - which includes everything you need to know about genres and the expectations by readers in each genre, plus book covers (there's a science to that, based on genre - including type and size of font, as well as placement of title and author name, different from one genre to the next).
He teaches how to write book blurbs that make people buy - and so much more.
He does a free event four times a year in which you can learn a lot. I know one author in particular in the UK who just did his free program and went from earning £11 the month before, to 12 months later earning £2400 - in that month, not over the course of year. Her monthly earnings increased as she worked the program.
I think she had about three books when she started - wrote another one in that year, as I recall.
There will be another free event coming up this month. Two weeks in January, he uses a private FB group, so you can either attend his sessions live or watch later. There are hundreds of successful authors as well as his paid staff who hang out on the FB group and answer questions and offer support.
You could learn a lot by attending, even if you're not ready to market. Best time is before then, so you can learn things that will help it be successful.
