Thanks for an interesting read! Although I understand completely the concepts with branding in business, I never managed to get there for myself. I suppose because I didn't have one single, clear focus due to who I am and what I was offering. It always tripped me up in marketing because I just cannot put myself or what I offer in a box with a label. Never found a professional who could help me nail it either. So frustrating!

Sounds like you have a solid grasp on all of this, and are successful in what you do for your clients! Yay!